Don’t like Marketing? You’re not alone
“Marketing” means different things to different people. Unfortunately, to some, it’s synonymous with “lying” or “deceiving”. That’s the point of view that fuels hundreds of Dilbert cartoons, thousands of dissatisfied customer rants on the Internet (found by searching on the phrase “marketing weasels”, for example), and even Polaroid inventor Edwin Land’s famous quote that “Marketing is what you do when your product is no good.” Ouch.
But even Polaroid promotes and communicates and advertises, don’t they? So while some people (understandably) want to distance themselves from the word “marketing”, almost every company and organization on the planet wants to be noticed. They need to be found by their potential customers, and they need to get their messages out to them.
Call it “Communicating” instead
So while they may not think that they need marketing, businesses large and small certainly do need to communicate. And in this busy world, to keep communicating – to communicate regularly. And in this skeptical world, to communicate honestly, with substance and with integrity.
That’s easy to do if your product or service is great, because then the challenge isn’t “How do I dress this up to sound better than it actually is?” Instead, it’s “What’s the best way to communicate these great features and benefits? What’s the best language to use, what are the best visuals to use, and what are the best ways to get these messages out there, to the people who need our great products/services and are searching for them?”
Unlike lying or deceiving, those are fun challenges! I love finding ways to help great small businesses, and great charities, to articulate their important messages, and to send them out quickly, effectively, and affordably.
Allow me to manage your communicating for you, on a part-time basis
This website, and my services, speak to that specific size of company or organization that does not have a full-time marketing manager, but recognizes the need for ongoing, part-time help with your communication and creative design needs.
Are you ready to have part-time marketing manager for your business or organization? If so, please contact me using this form, either to sign up for one of my contracts, to set up a phone or online meeting, or simply to ask a question.
I look forward to hearing from you, and to the opportunity of helping you with your marketing – that is, with your communicating – in the near future.
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