Of Having An Ongoing, Part-Time Marketing Manager:
You always need to communicate something.
Even for the smallest of organizations, communication is an ongoing requirement, not a one-time task. You will always have new products, or services, or ideas, or news, or changes to announce. You’ll need special campaigns from time to time. You’ll want to send out regular updates to keep yourself on your customers’ radars. With a regular, ongoing, part-time marketing manager, you get all of the benefits of being able to post and send regular communication with a consistent voice, without the need to do it all yourself or create a full-time position for what might not be a full-time job.
I get to know you.
Having a multi-month contract with me benefits you because I get to know your products, your people, your style, and your marketing and business goals, so 1) my output will accurately describe you and appropriately represent you, and 2) you won’t have to keep explaining who you are, and what you do, and why you do it, to every new person that you hire.
No need to do it all yourself, so you save time.
Lots of entrepreneurs start out by doing all of their own marketing (and sales and bookkeeping and everything else, for that matter). But past a certain point, you get too busy, and your marketing starts to suffer. And then your sales and cash flow might start to suffer as well. With a part-time marketing manager, you don’t have to keep trying to do it all yourself before you grow large enough to justify adding a full-time marketing manager position to your payroll.
No need to deal with multiple agencies.
When you need copywriting, brochures, a website, some social media work, some SEO work, some videos, and some product photos, you either need to find a different person for each one, or hire an expensive marketing agency to handle it all. Having an ongoing, part-time marketing manager who also does creative work simplifies everything for you. As your one-person creative department, I can also easily re-purpose many of the marketing items that I create for you, for example by using some of the same copy and graphics for your website, brochures, video scripts, and/or blog.
Of Hiring Me In Particular:
I make you look great.
My entire professional life has been devoted to making my employers and my clients look and sound really good. Not by selling “sizzle instead of steak.” In fact, quite the opposite: by identifying and articulating the very best qualities of my clients’ products and services, and showing them to the world in the very best light.
30+ years of experience.
I bring 30+ years of experience in marketing management, digital marketing, communication, and creativity. Before going into business for myself in 2006, I was the full-time Marketing Manager for several non-profit organizations and businesses, so I’ve had many years of experience helping SMBs to achieve their marketing goals.
Marketing with substance.
You need clear, clean, professional-looking marketing pieces that represent you well and deliver your messages clearly and eloquently. Marketing with substance. That substance comes from great writing, which is my strongest talent and primary focus. My main job is to “get” you, and then find the words to describe you to the world with clarity, eloquence, and enthusiasm. Once we’ve got your message crafted, we’ve also got the rock-solid foundation for all of your communication pieces.
A hands-on creative person.
In addition to being your marketing manager, I can also do much of the hands-on creative work myself, which will save you additional money for things like web design, graphic design, video production, and copywriting services. Over the years, I have designed and managed multiple websites, designed and hosted two instructional television shows, edited a book, photographed many products and people, written everything from brochures to video scripts to mission statements to web copy to software documentation to a children’s book, filmed and edited multiple videos, and designed a wide variety of print material, including advertisements, booth graphics, posters, brochures, stationery, and product sheets.
I come with my own software and hardware, so you save money.
I already have my own license to the Adobe Creative Cloud software suite, so there’s no need for you to buy Photoshop (raster graphics), Illustrator (vector graphics), Lightroom (photography), Premiere Pro (video editing), InDesign (desktop publishing), or other creativity software licenses for your own company. I also have my own office and computer hardware, so those are additional savings for you in terms of overhead costs.
I also come with my own photo/video gear, another way you save money.
If you’re in the Greater Toronto Area and need videos and/or product photography, I have my own photo and video gear, including a great Fujifilm X-T2 camera for 4K videos and 24.3-megapixel photos, a Canon T2i for additional 1080p video and photos, various lenses, a shotgun microphone, several lavalier microphones, two digital audio recorders, some lighting gear, a video tripod, a backdrop stand, a steadicam, and a teleprompter. Those are all very useful items for making professional-quality videos. If you only need a few new videos or photos a year, hiring me lets you get the high-quality results without the additional equipment costs.
You get all the time that you pay for.
I track my time in 15-minute increments, so you don’t ever pay for any time that’s not devoted to achieving your marketing goals. No “minimum one hour” charges for every little task.
It’s like hiring a team, but without the team cost.
My communication skills include writing, web design, graphic design, video filming and editing, SEO, social media management, content marketing, public speaking, product and people photography, researching, teaching, tech troubleshooting, and communications consulting. Another way to think of it: instead of getting someone just to manage your communications, you’re also getting a writer, a graphic designer, a videographer, a photographer, and a consultant, all rolled into one.
A technology enthusiast.
I’ve been a technology enthusiast since the early days of the home computer and the Internet, and I know how to use it to get your message out effectively and economically. More importantly, I’m happy to advise you about your best tech choices, and to show you how to use any marketing-related software, hardware, or web technology yourself.
You don’t pay for my learning time.
In the digital age, there’s always something new to learn. New software, new software features, new web technologies, new cameras. When you want to benefit from something that’s new, and it’s most cost-effective for me to do it for you, I’ll learn it on my own time, not yours. After all, I benefit from that learning too!
I stay current.
I keep abreast of the latest trends and technologies in digital marketing, search engine optimization, web design, and social media through my subscription to Lynda.com and my monitoring of various other online groups.
I know a good idea (and a bad one) when I see it.
Whether we’re talking about marketing, the Internet, or technology, I do enough research to recognize what techniques and technologies are worth using, and which are just passing fads that will be more trouble or expense than they’re worth. People waste a lot of time and money chasing marketing fads and building website capabilities and functionalities that may be technically or visually dazzling, but in fact do little to actually communicate their messages effectively. On the other hand, there are also new techniques and tools appearing all the time that are incredibly useful, and often quite affordable. Part of my job is to sort that wheat from the chaff, for your benefit.
I’m a born explainer.
I love doing it, and I’ve often been told that I’m really good at it. That benefits you in at least two ways: if your messages or products or ideas are at all difficult to communicate, I can find a way to articulate them clearly to your target market. Also, if you ever want to know how I did something for you – whether it’s a web design technique or a software tip or trick – I will be happy to explain it to you, and to show you how to do it, if you’d like. I often make quick demo videos for this purpose.
Hire me as your part-time marketing manager